ABOUT

 
FROM SUPERIOR RAW MATERIALS TO SUPERIOR PRODUCTS

Being one of the largest natural rubbers producing and exporting countries, Thailand has tremendous potential to produce added value finished rubber products from natural rubber, especially tires for all types of vehicle.Vee Rubber Group is the leader in Thailand, in terms of the variety of vehicle tire types produced, ranging from small go-kart to large commercial. These are carefully made from selected raw materials using modern manufacturing technology and processes. All group products are of the highest quality possible, and supplied mainly to export, but also domestic markets.

VEE RUBBER DECADES OF SUCCESS

Thanks to consistent growth throughout the last few decades, Vee Rubber Group has established itself as a successful vehicle tire manufacturer and exporter, supplying both to OEM and replacement markets.

Vee Rubber was formed in 1977 as a manufacturer of bicycle and motorcycle tires and tubes, by CEO Vitorn Sukanjanapong. Its sales quickly spread throughout Asia, Western Europe, USA, Canada, the Latin American countries, and other corners of the world. Vee Rubber has more than 10 branches situated all over the world, now employing in excess of 4000 people. Vee Rubber has also invested more than 100 million US dollars in its domestic market. Recognition of Vee Rubber’s outstanding performance is evidenced by the 1995 and 1998 Prime Ministers Export Awards. In particular market segments, Vee Rubber Group is now known worldwide. Many customer brands also achieve recognition, although indirectly. The Group supplies to serveral Japanese motorcycle manufacturers for OEM and replacement sales.

MAKER OF QUALITY TIRES

Vee Rubber’s reputation in manufacturing and service is well recognized in all major markets, and the company has received Awards and certifications from many regulatory agencies such as the U.S. department of transport (DOT), Thai Industrial Standards Institute, (TISI), and the Federation of Motor Sports Clubs of Thailand (FMSCT).

FROM SUPERIOR RAW MATERIALS TO SUPERIOR PRODUCTS

Supported by the Thai Board of Investment Promotional Privileges, Vee Rubber operates three large manufacturing facilities on the outskirts of Bangkok. Its combined annual production exceeds 25 million tires. With more than a quarter of a century of experience and commitment to constant development, Vee Rubber ensures that its manufacturing standard is second to none, combining its skill and technology to manufacture superior quality tires.

COMMITMENT TO CONTINUOUS DEVELOPMENT

The qroup is firmly committed to continuous development of its manufacturing efficiency and quality. Only selected raw materials that meet or exceed our extensive specifications and close scrutiny is paid during production to ensure a consistent quality standard. Vee Rubber’s manufacturing processes achieve ISO 9000 certification. Compound ingredients, tire design, and tread performance, as well as quality assurance are closely supervised by a team of engineers, with overseas and local experience, using modern computer controlled equipment. The Group headquarters is well situated in a convenient location in Bangkok, equipped with modern IT and telecommunication facilities, with focused teams geared towards fast and efficient communication with clients all over the world.

PRODUCTS AND SALES PERFORMANCE

Vee Rubber makes a wide variety of products, both tires and tubes as follows :
Motorcycle Tires : for circuit racing, highway use, MotoX racing, Quad sport, utility, and racing
Bicycle Tires : For all General used and also competition, including BMX
Passenger Tires : Steel belted Radial for cars, pickup trucks, vans, and 4×4, now including low profile and competition tires.
BIAS Truck Tires : for large and medium sized trucks to cover all applications

Good value products, and targeted marketing ensure group sales in more than 100 countries around the world. Sales have steadily grown over the last five years yielding an annual revenue of around 75 million U.S. dollars. Approximately ninety percent of group sales are exported, whilst the remaining ten percent is supplied to the domestic market.

MARKETING VISION

The group constantly attracts new business, and retains existing business, by the production of quality products, efficient services, and effective marketing. This is evidenced by the opening

of more branches in the U.S., Western Europe, and China to better serve growing demand. The domestic market has also shown steady growth over the last decade. The group correctly anticipated, and prepared for, the expansion of the Southeast Asian market, which is now a major hub in the automotive industry. Besides continuous development and growth, the group management employs a long term strategy with the vehicle marketplace, and believes the growth potential of this business is, therefore, boundless.

RACING FOR OUR CUSTOMERS

The group constantly attracts new business, and retains existing business, by the production of quality products, efficient services, and effective marketing. This is evidenced by the opening


The group realizes that racing improves the breed, and active participation in all forms of motor sports provides evermore data and real time experience for research and development. This also provides a higher brand awareness, and is a basic group philosophy. This has lead to such innovations as the “Launch Control” drag racing tire, Vee Rubber becoming the first manufacturer outside of the USA to produce such a type of tire.
Vee Rubber is the main sponsor of the Thai Go Kart racing championship, the official sponsor of the factory Honda motorcycle teams, on both road racing and motocross competitive events. In expanding this philosophy, the group

formed its own motorcycle racing team, to further develop and optimize the “Gekko Star” race tire range.

Technology and process spin offs are beginning to impact upon all areas of group design and implementation, as witnessed by the introduction of the new “Monster” series motorcycle custom tires, these being the largest motorcycle tires available in the world. Acceptance of these products has been so well received that within months of introduction, Vee Rubber won the inaugural Custom Builders World Championship Freestyle class in the USA, ahead of all other manufacturers with the entry of a bespoke motorcycle designed and created by the Goldammer Cycle Works of Canada. These tires were fist seen on a truly stunning, and technically innovative motorcycle from Amen Chassis in Tennessee, earlier in the year at the Indianapolis Power sports show. This has now become known as “The 13 Bike”